Marketing-Interactive | Doraemon drone show to light up HK: Why this move is brilliant for local tourism

Author | Karen Wong

Offering innovative memorable experiences

Doraemon's enduring popularity across Asia is a testament to its status as a beloved and successful intellectual property.  

As part of Hongkongers collective memory, the upcoming Doraemon drone show represents the convergence of a beloved pop culture icon and the increasing consumer appetite for innovative memorable experiences – a combination that is sure to draw strong interest and attendance, according to Mildred Wong, director of brand development and field marketing, Artyzen Hospitality Group.  

In today’s experience-driven economy, events such as the Doraemon drone show align perfectly with the trend of marketing as an ongoing narrative rather than a one-time affair, Wong said.  

From a travel business perspective, this type of immersive, experiential offering also provides another compelling reason for both visitors and locals to explore Hong Kong.   

Park Lane HK’s Lui said Doraemon fans from around the world may travel specifically to experience this one-of-a-kind event.  

“The show's cross-generational appeal ensures that it will attract a wide range of audiences, including families, anime enthusiasts, and nostalgic adults who grew up watching the series. This can lead to increased footfall, longer stays, and increased spending in Hong Kong, benefiting the local economy and tourism industry,” she added. 

The initiative also has the potential to significantly boost the hotel and restaurant business as local and tourists will be looking for guestrooms and restaurants which are able to view the Drone Show, for example at Park Lane’s SKYE bar as well as harbour view guest rooms. 

“We do see an increase of guests enquiring about the show for that evening plus it is the weekend of the citywide event for Hong Kong Soccer Sevens where tourists and locals are already spending the weekend out for entertainment,” Lui added. 

Envisioning Hong Kong as the first stop for another round of the Doraemon exhibition may fill many citizens with excitement, however, it requires tremendous creativity to truly captivate the crowd, said Eva Kwok, director of marketing communications, Grand Hyatt Hong Kong.